What do we do?

A lot of companies make things complicated. They conduct endless meetings which accomplish nothing and allow poor design decisions to go uncontested. In the end, both sides end up feeling like they didn’t get to do what they set out to do.

We keep things simple. We think the best way of working is to build enthusiasm quickly and do everything in our power to keep it alive throughout the project. That means skipping the typical ‘client and vendor’ relationship and treating each other as partners.

Each design project is handled by a small, focused team, and we ask that you have one, too. Small teams coordinate and make decisions, while big ones quibble and form committees.

We work this way so that we’re not only proud of the final product, but eager to start it all over again—we’d rather build a long-term relationship with each client than hurry through a one-off rush job that results in a mediocre product.

Everyone is full of ideas at the beginning of the design process: we both know how we want things to turn out. The real challenge begins after the million-dollar idea—it’s a huge obstacle to take those raw ideas and distill them into an amazing and intuitive interface.Huge obstacles don’t require complicated solutions, though. We find elegance and simplicity in logical answers. We’ve found that simple is always beautiful, and over-designing is our single biggest enemy. Our team’s design reviews pare away unnecessary baggage, leaving us with an intense focus on creating clean and functional user experiences.

We approach every interface as users first and designers second. We don’t want to confuse users with excessive flourish and we don’t want to create anything that we wouldn’t want to use ourselves. With these goals in mind, even complex design challenges become easier to solve.

We know that execution doesn’t stop with design, and neither does our attention to detail. We believe close collaboration between designers and developers yields the best results, and our team of talented developers knows how to turn our meticulously crafted designs into powerful, pixel-perfect web apps.

Our developers work closely with our designers to polish every interaction and bring their detailed vision to completion. They work together to add thoughtful touches—like a perfectly-placed animation—that make an amazing design instantly understandable and satisfying.

We accomplish this by pushing the limits of the latest technologies at every level, including leveraging Ruby on Rails to build fully custom apps. We use the same technologies to build our own products: